About Us



My name is Eleonora, I come from Milan (Italy) and my greatest passion is creating crafts projects with different tecniques: sewing, crochet, DIY, etc.

I’m going to tell you something more about me…

Me with one of my skirts

My work life was totally in the corporate world, my last job was Administration and Communications Manager for an Investment Advisory company specialised in Sustainability, an industry I loved.

I worked in admin roles almost 20 years and, as you can imagine, it’s a job where you have to be organized, but, at the same time, you have to be creative.

I know you’re thinking: creativity? In the office? What is she saying?

Well yes! When you have a job like that, you get the most disparate requests and you have to act very quickly, so if I didn’t have some creative skills that allow me to see things at 360degrees I would have never been able to do my job well! …and then do we want to talk about how much fun it is to decorate the desk a little bit?

I recently resigned to follow this creativity passion that I’ve been cultivating for years now and it finally became my full-time job!!!


Other curiosities about me:

I love all the animals (ok, maybe not all of them, no beetles or similar, but the others more or less yes), I have a special passion for cats!

I hate zoos, circuses and in general all those places where animals are considered objects!

Last but not least, in 2019 I decided to totally change my life and moving to London…London is a city I love to madness and where I have always dreamed of living so here I am!

London life


My nickname is the fusion between my name, Eleonora, and Serendipity because it is a passion born by chance that makes me happy.

Now I’ll explain you why I decided to create a website.

How I started

I started crocheting when I was a little girl, about 9/10 years old, because I saw my mom creating doilies, dresses for newborns etc. and I wanted to learn too: I started making skirts for my sister’s Barbies.

At the beginning it wasn’t easy at all also because I’m left-handed! At the time, almost nothing was available specifically for left-handers, especially explanations for sewing and crochet so I learned to use it with the right hand!

This times it’s all much easier with internet and I started crocheting again (yes, still with the right hand 😂) and I fell in love with Amigurumi 😍

Christmas Tree felt and padding

My journey with sewing and handcrafted items began some years ago when I  started creating Christmas placeholders with various techniques (which you can find here) and I continued experimenting with sewing and handcrafting.

Sewing Machine

At some point I decided that I wanted to learn how to use the sewing machine to make some hems.

A friend explained the basis to me and I started: in the meantime, I started also watching tutorials online and from the hem I went to fix some clothes, broken seams, etc.

One day I was little bit sad because I was in a clothing store and I couldn’t find a skirt that I wanted, as I wanted, so I said: ok I will do it myself!

It wasn’t as simple as it may seem, because I had to study a lot…on sewing schools’ books and with online tutorials which are still really useful.

I started to create the most disparate things, from skirts for myself (in the pic, one of my first skirts), to projects for new parents, etc. Everytime I dedicate myself to a project I learn new things about sewing machines, new techniques to use, patterns, etc.

my first half-circle skirt

After the first creations I realized that the tutorials were (and they still are!) very useful for me, so why not sharing projects with my tutorials on a dedicated YouTube channel??

So here I am: I would like to share with you my ideas and my tutorials telling you that creating can make you very happy and relaxed, but remember that you have to be really patient because usually you can’t create things overnight: you need dedication and study, but also carefreeness!

Enjoy it 😘

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